Environmental typography is so interesting, it surrounds us everyday, everywhere we go and sometimes even the most subtly beautiful pieces can go unnoticed. I almost love it more for this, its quietly content. Molly Moodward has a brilliant eye.
For the past 10 years, Molly Moodward has been photographing environmental typography and organizing her images by place and category on VernacularTypography.com. She just started a Kickstarter Campaign to help build up her digital archive. It’s a beautiful projects which helps preserve, and promote the vanishing examples of lettering in the everyday environment.
(via prettyclever)